Skip to main content

BUSA 137, 232 & 270: Marketing & Selling: Home

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

Borrow Real Books with Library to Go!

Good news! Even though the Library's physical facilities are closed this semester, NCC students, faculty and staff are now able to borrow real paper books and other materials using our new Library to Go service. 

Open the Word document below for details. Click here to use our request form.

GET HELP from a LIBRARIAN when you're working ONLINE

Hello, Online Students!

Need help with finding sources, searching databases, formatting citations, or just deciding on a paper topic? The NCC Librarians are ready to help. Even though we're all working from home just like you, we can chat online during the following hours:

  • Monday through Thursday: 9:00 a.m. to 8:00 p.m.
  • Friday and Saturday: 11:00 a.m. to 7:00 p.m.

For more ways to reach us, and a list of Frequently Asked Questions (FAQ), click here. You can also send an e-mail question to askthelibrarian@northampton.edu, or set up a private online appointment with a librarian by using the "Book A Librarian" request form.

We look forward to hearing from you!

Library Resources for Marketing Projects

This research guide is designed for students in Marketing courses. It will help you find information about advertising campaigns, market research, demographics, consumer behavior, and trends in a variety of industries.

Library Liaison to Business

Anne Bittner's picture
Anne Bittner
Contact:
Mack Library
Northampton Community College
College Center, 4th Floor
610-332-6139
Website

Got Questions? Text Us!

The NCC Librarians are happy to receive your text message! Send your research questions to askthelibrarian@northampton.edu.

Be sure to include an e-mail address for us to reply to, in case we need to attach documents when assisting you.

Prepared By

This Research Guide was updated August 21, 2020 by Anne Bittner.