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BUSA 137, 232 & 270: Marketing & Selling: Home

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

GET HELP from a LIBRARIAN when you're working ONLINE

Hello, Online Students!

Need help with finding sources, searching databases, formatting citations, or just deciding on a paper topic? The NCC Librarians are ready to help. Even though we're all working from home just like you, we can chat online during the following hours:

  • Monday through Thursday: 9:00 a.m. to 8:00 p.m.
  • Friday and Saturday: 11:00 a.m. to 7:00 p.m.

For more ways to reach us, and a list of Frequently Asked Questions (FAQ), click here. You can also send an e-mail question to, or set up a private online appointment with a librarian by using the "Book A Librarian" request form.

We look forward to hearing from you!

Library Resources for Marketing Projects

This research guide is designed for students in Marketing courses. It will help you find information about advertising campaigns, market research, demographics, consumer behavior, and trends in a variety of industries.

Library Liaison to Business

Anne Bittner's picture
Anne Bittner
Mack Library
Northampton Community College
College Center, 4th Floor

Got Questions? Text Us!

The NCC Librarians are happy to receive your text message! Send your research questions to

Be sure to include an e-mail address for us to reply to, in case we need to attach documents when assisting you.

Prepared By

This Research Guide was updated June 9, 2020 by Anne Bittner.