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Business & Marketing (BUSA): Home

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

How to GET HELP from a LIBRARIAN

Need help with finding sources, searching databases, formatting citations, or deciding on a paper topic? The NCC Librarians are here for you.

Both the Mack Library (Bethlehem) and ESSA Library (Pocono) are open if you'd like to visit in person, or you can chat online with a Librarian no matter where you are! Go to the Library's home page and click on the orange "Ask the Librarian" tab to start chatting. 

To find out when we're open, take a look at the Library's hours.

For more ways to reach us, and answers to our Frequently Asked Questions (FAQs), click here. You can also send an e-mail question to askthelibrarian@northampton.edu, or set up a private appointment with a Librarian by using the "Book A Librarian" request form.

We look forward to hearing from you!

It's easy to borrow books with LIBRARY to GO!

Good news!

Even though both NCC Libraries are open again, you can still borrow books and other materials remotely by using our Library to Go service. You can choose quick pickup on campus, or free delivery to your home.

Use Library to Go PLUS to request:

  • Access to materials that your instructor has put on electronic reserve in Blackboard;
  • Scanned pages from reference books like encyclopedias;
  • Scanned articles from print journals in the Library's Periodicals Tower.

Directions to NCC

To download and view a map of each NCC campus, click here.

Library to Go pickup at the Bethlehem campus is located at the Circulation Desk in Mack Library, on the 4th Floor of College Center (building number 3 on this map).

 

Library to Go pickup at the Pocono campus is located at the service desk in the ESSA Library, which is in Keystone Hall (building number 2 on this map).

 

NCC Bethlehem campus

3835 Green Pond Road
Bethlehem, PA 18020

Directions

From North, East or West: Find your best route to Route 22. Take the Route 191 exit. At end of the ramp, turn RIGHT onto Route 191 North. One-tenth of a mile from the exit ramp, turn RIGHT onto Brodhead Road (before the Brodhead Road stoplight). Follow Brodhead Road until you come to a stop sign, turn RIGHT onto Hecktown Road. Proceed past the Hecktown Road entrance and turn left onto Green Pond Road. The Green Pond Road entrance to the campus will be on your RIGHT. The entrance to the Gates Center will be on your LEFT.

From the South: Take Interstate 78 to Route 33 North. Go to second exit, William Penn Highway, and turn LEFT. Pass Farmersville Elementary School on left, Municipal Building on right. Take the first RIGHT after the Municipal Building onto Oakland Road. Stay on Oakland Road until you see the entrance to the College on your RIGHT.

NCC Pocono campus

2411 Route 715
Tannersville, PA 18372

 

Directions

From Interstate 80: Take Exit 299 for Tannersville. Go SOUTH on Route 715 for one mile. The College entrance is on the RIGHT at Warner Road, just past Railroad Avenue.

From Tannersville & Route 611: Take Route 611 to Route 715 South. Go SOUTH on Route 715 for one mile. The College entrance is on the RIGHT at Warner Road, just past Railroad Avenue.

From points west of Tannersville: Take Route 715 NORTH toward Tannersville. The College entrance is on the LEFT at Warner Road, one mile before Interstate 80.

**NEW** Database: IBISWorld Industry Research!

The NCC Libraries now offer students, faculty, and staff access to the IBISWorld Industry Research database! IBISWorld provides an extensive collection of reports, with insights, comprehensive data, and in-depth analysis for thousands of global industries. Here are just a few of the features: 

  • A broad overview of each targeted industry
  • Product and market segmentation
  • Cost structure benchmarks
  • Competitive dynamics
  • Supply chain map
  • Outlook on the regulatory environment
  • Macroeconomic drivers
  • Five-year forecasts
  • SWOT analyses
  • Global, national, and state-level data
  • Downloadable reports in PDF, Word, and Excel format
  • Graphs, charts, and maps that can be used in presentations.

Click here to try the new IBISWorld Industry Research database now!

Library Resources for Marketing Projects

This research guide is designed for students in Business and Marketing courses. It will help you find information about advertising campaigns, market research, demographics, consumer behavior, and trends in a variety of industries.

NEW books in the NCC Library collection!

Contact a Librarian

Profile Photo
Anne Bittner
Contact:
Mack Library
Northampton Community College
College Center, 4th Floor
610-332-6139
Website
Subjects: Business, Paralegal

Prepared By

This Research Guide was updated September 26, 2024 by Anne Bittner.