LibGuides: Business & Marketing (BUSA): Home

How to GET HELP from a LIBRARIAN

Need help with finding sources, searching databases, formatting citations, or deciding on a paper topic? The NCC Librarians are here for you.

Both the Mack Library (Bethlehem) and ESSA Library (Pocono) are open if you'd like to visit in person, or you can chat online with a Librarian no matter where you are! Go to the Library's home page and click on the orange "Ask the Librarian" tab to start chatting.

To find out when we're open, take a look at the Library's hours.

For more ways to reach us, and answers to our Frequently Asked Questions (FAQs), click here. You can also send an e-mail question to askthelibrarian@northampton.edu, or set up a private appointment with a Librarian by using the "Book A Librarian" request form.

We look forward to hearing from you!

It's easy to borrow books with LIBRARY to GO!

Good news!

Both NCC Libraries are open, but you can still borrow books and other materials remotely by using our Library to Go service. You can choose quick pickup on campus, or free delivery to your home.

Use the same form to request:

Access to materials that your instructor has put on electronic reserve in Blackboard;
Scanned pages from reference books like encyclopedias;
Scanned articles from print journals in the Library's Periodicals Tower.

Directions to NCC

To download and view a map of each NCC campus, click here.

Library to Go pickup at the Bethlehem campus is located at the Circulation Desk in Mack Library, on the 4th Floor of College Center (building number 3 on this map).

Library to Go pickup at the Pocono campus is located at the service desk in the ESSA Library, which is in Keystone Hall (building number 2 on this map).

NCC Bethlehem campus

3835 Green Pond Road
Bethlehem, PA 18020

Directions

From North, East or West: Find your best route to Route 22. Take the Route 191 exit. At end of the ramp, turn RIGHT onto Route 191 North. One-tenth of a mile from the exit ramp, turn RIGHT onto Brodhead Road (before the Brodhead Road stoplight). Follow Brodhead Road until you come to a stop sign, turn RIGHT onto Hecktown Road. Proceed past the Hecktown Road entrance and turn left onto Green Pond Road. The Green Pond Road entrance to the campus will be on your RIGHT. The entrance to the Gates Center will be on your LEFT.

From the South: Take Interstate 78 to Route 33 North. Go to second exit, William Penn Highway, and turn LEFT. Pass Farmersville Elementary School on left, Municipal Building on right. Take the first RIGHT after the Municipal Building onto Oakland Road. Stay on Oakland Road until you see the entrance to the College on your RIGHT.

NCC Pocono campus

2411 Route 715
Tannersville, PA 18372

Directions

From Interstate 80: Take Exit 299 for Tannersville. Go SOUTH on Route 715 for one mile. The College entrance is on the RIGHT at Warner Road, just past Railroad Avenue.

From Tannersville & Route 611: Take Route 611 to Route 715 South. Go SOUTH on Route 715 for one mile. The College entrance is on the RIGHT at Warner Road, just past Railroad Avenue.

From points west of Tannersville: Take Route 715 NORTH toward Tannersville. The College entrance is on the LEFT at Warner Road, one mile before Interstate 80.

NEW Database: IBISWorld Industry Research!

The NCC Libraries now offer students, faculty, and staff access to the IBISWorld Industry Research database! IBISWorld provides an extensive collection of reports, with insights, comprehensive data, and in-depth analysis for thousands of global industries. Here are just a few of the features:

A broad overview of each targeted industry
Product and market segmentation
Cost structure benchmarks
Competitive dynamics
Supply chain map
Outlook on the regulatory environment
Macroeconomic drivers
Five-year forecasts
SWOT analyses
Global, national, and state-level data
Downloadable reports in PDF, Word, and Excel format
Graphs, charts, and maps that can be used in presentations.

Click here to try the new IBISWorld Industry Research database now!

Library Resources for Marketing Projects

This research guide is designed for students in Business and Marketing courses. It will help you find information about advertising campaigns, market research, demographics, consumer behavior, and trends in a variety of industries.

NEW books in the NCC Library collection!

Best Story Wins: Storytelling for Business Success by Edwards, Mark.
Call Number: PN 4193 .B8 E39 2024
ISBN: 9781639366446
Publication Date: 2024
Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in 90-second Super Bowl television spots, it works in 10-second social media formats, and it works in that e-mail you have to fire off in five seconds flat. Why? The short answer is that people don't make decisions based on logic; they make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection, and storytelling is the best way to do that. Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. This book shows how storytelling will make better communicators of us all.
Entrepreneurship for Dummies by Allen, Kathleen.
Call Number: HB 615 .A664 2023
ISBN: 9781119912637
Publication Date: 2023
This book is the essential guide to becoming your own boss and a successful entrepreneur. Author Kathleen Allen makes it simple to learn every step of the process; identify an opportunity; learn your customers' needs; test your product; protect your intellectual property; secure funding; and get ready for that all-important launch. In classic "For Dummies" style, the text is packed with practical information and useful advice, all in a fun and easy-to-follow format.
Small Business for Dummies, 6th edition by Tyson, Eric.
Call Number: HD 62.7 .T97 2024
ISBN: 9781394242764
Publication Date: 2024
This guide to the nitty-gritty of small business takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you, and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent -- it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide. Topics covered include evaluating your finances; building a business plan; funding your business idea; researching businesses to buy; attracting loyal customers; keeping an eye on the books; hiring and retaining employees; and avoiding common mistakes.
When Women Ran Fifth Avenue: Glamour & Power at the Dawn of American Fashion by Satow, Julie.
Call Number: HF 5465 .U64 S27 2024
ISBN: 9780385548755
Publication Date: 2024
The 20th-century American department store was a palace of consumption where every wish could be met under one roof: afternoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women could stake out a newfound independence. Whether in New York or Chicago -- or on Main Street, USA -- men owned the buildings, but inside, women ruled. In this hothouse atmosphere, three women rose to the top. In this book, journalist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps.