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BUSA: Business & Marketing: Reserve & Reference Books

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

Reference Books

What are Reference books?

Both of the NCC Libraries have a Reference collection containing specialized books that can only be used on the premises. These books include dictionaries, encyclopedias, directories, atlases, statistics, citation guides, and more. 

Scanned copies of the pages you need from these books may be requested through the Library to Go PLUS service.

Items on Reserve for Your Class

Items that are on reserve are set aside for a certain class, professor, or research project. The titles listed below have been set aside because they are of interest to students in the Principles of Marketing course. Scanned copies of the pages you need may be requested through the Library to Go PLUS service.


Use Library to Go PLUS for Reference Books!

Even though Reference books can't be borrowed from the Library, you can still get information from them remotely by using the new Library to Go PLUS scanning service. Just tell us which chapter, section, or page numbers you need, and we will scan those pages and send them to you by e-mail.

Submit your request for scanned pages by using the Library to Go PLUS request form.