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BUSA: Business & Marketing: E-Books on Business Topics

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

Electronic books on Business topics

Encyclopedias give readers an overview of the subject they are researching. They are a good place to start if you're new to a topic, and would like to understand the basic concepts, history, and people connected to it. 

  • To view electronic books from off-campus, log in with the same user name and password that you use to open your "Student Workday" account.

The following titles are recommended for students taking Business courses.

For more information about Economics, visit the Library Research Guide on that topic:

Using Library Databases From Off-Campus

To log into a database from off-campus, click on the database link, then type the same user name and password that you use to open your "Student Workday" account. Once you have logged in, you will be able to navigate to other Library databases without having to type your password again during that searching session.