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BUSA: Business & Marketing: Videos

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

Online Videos

A variety of films may be viewed online through the Films on Demand database. If you are using the database from off-campus, you will be asked to log in with the same username and password that you use to enter your "Student Workday" account. You may view the programs listed here by clicking on each title, or you may search the database to find videos on your choice of topics.


Series: The Big Squeeze: Rejuvenating a Century-Old Brand
Segments include:


Series: Digital Media for Business Marketing
Segments include:


Series: Killing Us Softly

Episodes include:


Series: What Customers Want: Taking the Mystery Out of Marketing
Segments include:


The Four P's: Marketing Strategies

Marketing a Car: A Business Marketing Case Study

Neuromarketing: Programming the Brain to Buy




Films on DVD

The following DVDs are recommended for Marketing students.