Business of Spirits: How Savvy Marketers, Innovative Distillers & Entrepreneurs Changed How We Drink by Rothbaum, Noah.
Call Number: HD 9390 .A2 R68 2007
Publication Date: 2007
Walk into a liquor store today and you'll be faced with an unprecedented variety of vodka, gin, whiskey, cognac, rum, and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly 60 percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, this book is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what's now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.