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BUSA: Business & Marketing: Databases

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

EBSCO Discovery Service (EDS) -- The Super Database!

EBSCO Discovery Service (EDS) is the most powerful database at the Library, allowing you to search many smaller databases all at once. Search results include:

  • Articles from journals, magazines, and newspapers;
  • Descriptions of materials in the Library's collection, such as books and DVDs;
  • Links to online resources like e-books and streaming videos.

Be sure to click the box labeled "Limit to Full Text" in order to find the entire content of articles.

Using Library Databases From Off-Campus

To log into a database from off-campus, click on the database link, then type the same user name and password that you use to open your "Student Workday" account. Once you have logged in, you will be able to navigate to other Library databases without having to type your password again during that searching session.

Periodical Titles Found in Databases

Here are some marketing journals and magazines that can be found in our databases. There are many more titles, so do a general search in ProQuest or EBSCOhost to find more articles.

Direct (Associates Program Source, part of EBSCOhost)

International Marketing Review (ProQuest)

Journal of Consumer Research (Business Source Elite, part of EBSCOhost; newest issues available one year after publication)

Journal of Marketing (Business Source Elite, part of EBSCOhost)

Journal of Marketing Research (Business Source Elite, part of EBSCOhost)

Journal of Marketing Theory and Practice (ProQuest)

Marketing (ProQuest and Business Source Elite, part of EBSCOhost)

Marketing News (Business Source Elite, part of EBSCOhost)

Marketing Week (EBSCOhost)

**NEW** Database: IBISWorld Industry Research!

The NCC Libraries now offer students, faculty, and staff access to the IBISWorld Industry Research database! IBISWorld provides an extensive collection of reports, with insights, comprehensive data, and in-depth analysis for thousands of global industries. Here are just a few of the features: 

  • A broad overview of each targeted industry
  • Product and market segmentation
  • Cost structure benchmarks
  • Competitive dynamics
  • Supply chain map
  • Outlook on the regulatory environment
  • Macroeconomic drivers
  • Five-year forecasts
  • SWOT analyses
  • Global, national, and state-level data
  • Downloadable reports in PDF, Word, and Excel format
  • Graphs, charts, and maps that can be used in presentations.

Click here to try the new IBISWorld Industry Research database now!

Databases for Finding Business Information

  • Academic Search Elite
  • Academic Search Main Edition
  • Associates Programs Source
  • Business Source Elite
  • Communication Source
  • MasterFILE Premier
  • Newspaper Source
  • Regional Business News -- Provides information about businesses and economic conditions in specific locations

Click the "Browse" tab to find Industry & Market Research and Company Reports.