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BUSA: Business & Marketing: Databases

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

EBSCO Discovery Service (EDS) -- The Super Database!

EBSCO Discovery Service (EDS) is the most powerful database at the Library, allowing you to search many smaller databases all at once. Search results include:

  • Articles from journals, magazines, and newspapers;
  • Descriptions of materials in the Library's collection, such as books and DVDs;
  • Links to online resources like e-books and streaming videos.

Be sure to click the box labeled "Limit to Full Text" in order to find the entire content of articles.

Using Library Databases From Off-Campus

To log into a database from off-campus, click on the database link, then type the same user name and password that you use to open your "Student Workday" account. Once you have logged in, you will be able to navigate to other Library databases without having to type your password again during that searching session.

Periodical Titles Found in Databases

Here are some marketing journals and magazines that can be found in our databases. There are many more titles, so do a general search in ProQuest or EBSCOhost to find more articles.

Direct (Associates Program Source, part of EBSCOhost)

International Marketing Review (ProQuest)

Journal of Consumer Research (Business Source Elite, part of EBSCOhost; newest issues available one year after publication)

Journal of Marketing (Business Source Elite, part of EBSCOhost)

Journal of Marketing Research (Business Source Elite, part of EBSCOhost)

Journal of Marketing Theory and Practice (ProQuest)

Marketing (ProQuest and Business Source Elite, part of EBSCOhost)

Marketing News (Business Source Elite, part of EBSCOhost)

Marketing Week (EBSCOhost)

Databases for Finding Business Information

  • Academic Search Elite
  • Academic Search Main Edition
  • Associates Programs Source
  • Business Source Elite
  • Communication Source
  • MasterFILE Premier
  • Newspaper Source
  • Regional Business News -- Provides information about businesses and economic conditions in specific locations

Click the "Browse" tab to find Industry & Market Research and Company Reports.