BUSA: Business & Marketing: Homework Help

Company Brochures & Press Releases

To find publicity and marketing materials for a company, use Google to locate their corporate website. Information on the company's products and recent activities will typically be listed under a heading such as "About Us" or "News." You may see these headings at the top of the web page, or you may need to scroll down to the very bottom of the screen. Here are some examples:

To find examples of print advertisements designed for audiences outside the U.S., try these web sites.

Ads of the World -- Click on the tab for "Collections" to see ads grouped by category, such as Super Bowl, holidays (Christmas, Valentine's Day, Mother's Day, Halloween), specific people featured in ads (Obama, Trump), and other themes.  

Adweek magazine -- Click on the link labeled "Creativity" to see examples of ads and public service messages.

"Design Your Way" blog

• Best Beer Advertisements
• Car Advertisements
• Nike

"This Is Not Advertising" blog -- Examples of ads can be searched by country using the "Categories" menu.

• Best Use of Print
• Cars
• Coca-Cola
• Sporting goods

To find examples of American advertising in print periodicals, look at these publications, which are located in the Library's Periodicals Tower.

• Advertising Age
• Advocate
• Essence
• Motor Trend
• Psychology Today
• Smithsonian
• The Week

To find performance benchmarks for various industries, use the ProQuest database, as follows:

1. Click on the link to ProQuest. If you're off-campus, you'll be asked to log in with your MyNCC information (student ID number and password).
2. Select the tab labeled Browse.
3. Under the first subject area (Business), click the plus sign (+) next to Industry & Market Research.
4. Choose the category "First Research."
5. The next screen will contain a list of industries. Scroll down until you see the one you want. Next to that category, click the link labeled "View # of documents."
6. When you see the list of "Quarterly Update" documents, the most recent one will be at the top. You can view any of the "Quarterly Updates" or use the "Search Within" box to locate reports containing the word "benchmark."