Company Brochures & Press Releases
To find publicity and marketing materials for a company, use Google to locate their corporate website. Information on the company's products and recent activities will typically be listed under a heading such as "About Us" or "News." You may see these headings at the top of the web page, or you may need to scroll down to the very bottom of the screen. Here are some examples:
To find examples of print advertisements designed for audiences outside the U.S., try these web sites.
Ads of the World -- Click on the tab for "Collections" to see ads grouped by category, such as Super Bowl, holidays (Christmas, Valentine's Day, Mother's Day, Halloween), specific people featured in ads (Obama, Trump), and other themes.
"Design Your Way" blog
"This Is Not Advertising" blog -- Examples of ads can be searched by country using the "Categories" menu.
To find examples of American advertising in print periodicals, look at these publications, which are located in the Library's Periodicals Tower.
To find performance benchmarks for various industries, use the ProQuest database, as follows:
S.W.O.T. = Strengths, Weaknesses, Opportunities,Threats
The lower-case abbreviation "ti" shown in the SRDS Consumer Magazine Advertising Source books stands for "total issues." This column shows you how much it will cost to run your advertisement in various sizes (full-page, half-page, quarter-page, and so on), and the rate it will cost to place the ad calculated by the total number of issues you will have printed.