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BUSA: Business & Marketing: Homework Help

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

Writing a Business Plan

For help with writing a business plan, please visit the NCC Library's research guide for ENGL151-R, "Report Writing & Business Plans."

Homework Help

Company Brochures & Press Releases

To find publicity and marketing materials for a company, use Google to locate their corporate website. Information on the company's products and recent activities will typically be listed under a heading such as "About Us" or "News." You may see these headings at the top of the web page, or you may need to scroll down to the very bottom of the screen. Here are some examples:










To find performance benchmarks for various industries, use the ProQuest database, as follows:

  1. Click on the link to ProQuest. If you're off-campus, you'll be asked to log in with your MyNCC information (student ID number and password).
  2. Select the tab labeled Browse.
  3. Under the first subject area (Business), click the plus sign (+) next to Industry & Market Research.
  4. Choose the category "First Research."
  5. The next screen will contain a list of industries. Scroll down until you see the one you want. Next to that category, click the link labeled "View # of documents."
  6. When you see the list of "Quarterly Update" documents, the most recent one will be at the top. You can view any of the "Quarterly Updates" or use the "Search Within" box to locate reports containing the word "benchmark."

What's that acronym?

S.W.O.T. = Strengths, Weaknesses, Opportunities, Threats

S.M.A.R.T. = Specific, Measurable, Achievable, Relevant, Time-Bound

What's that abbreviation?

The lower-case abbreviation "ti" shown in the SRDS Consumer Magazine Advertising Source books stands for "total issues." This column shows you how much it will cost to run your advertisement in various sizes (full-page, half-page, quarter-page, and so on), and the rate it will cost to place the ad calculated by the total number of issues you will have printed.

Contact a Librarian

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Anne Bittner
Mack Library
Northampton Community College
College Center, 4th Floor
Subjects: Business, Paralegal