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Business & Marketing (BUSA): Choosing a Career

This research guide is intended to help students in Marketing courses find research relevant to marketing trends and industries.

Careers in Business

Are you interested in working for yourself, but can't decide what kind of business to launch? Get some practical advice from the new e-book Careers: Paths to Entrepreneurship.

The print version is located in the New Books section at Mack Library, call number HB 615 .C375 2021.

Need it delivered? Request it by using Library to Go.

Finding Job Descriptions, Salary Data, and Much More

If you're trying to decide what type of job would be best for you, start your research with the Occupational Outlook Handbook. It lists all kinds of information about careers in a variety of fields, such as:

  • Duties required by the job
  • Work environment
  • Education and training needed
  • Licenses, certification, and registrations needed
  • Personal qualities that are best suited to the job
  • Typical salary
  • Outlook for job opportunities in that industry
  • Contact information for professional organizations.

The online version of the Occupational Outlook Handbook is searchable. For a preview of how it works, watch this instructional video.

To use the book in print format, go to the Reference section of either the Mack Library (Bethlehem) or ESSA Library (Monroe), and look for call number HF 5382 .U53.